Primary Blog/Use Case/Analytics Explainer - Draft Price Comparison

Analytics Explainer - Draft Price Comparison

Taproom Price Profile

Intro / Purpose
• We need a quick way to see our Taproom pricing
• Need to be able to see how each beer is priced and how they compare
• Important to highlight total margin but also see recent trends

Data Used
• Datasource: Consolidated demand
• Key Fields: Date, Beer, Beer Type, Price, Qty

• High level pricing performance and trends
• Comparison of individual top beer pricing for each category
• Deep dive to see variability over time and how much falls into each price range

• Filter on timeframe

Sample Questions Answered
• What is our total average sales price for a draft and how has that trended over time?
• What are our top beers priced at in each category? Are they consistent?
• For an individual beer, is there a lot of variability in pricing? Why is that happening?

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