Primary Blog/Use Case/Analytics Explainer - Email Campaigns

Analytics Explainer - Email Campaigns

Intro / Purpose
• We need a dashboard to better understand the success of our email campaigns
• Need to be able to break down by email subject and see relevant sent, open, click metrics for each
• Important to show detail for a specific timeframe but also understand long term trends

Data Used
• Datasource: Email Campaign
• Key Fields: Date, Email ID, Topic, Sent, Open, Click

• Overall metrics for email campaign with trending
• Campaign metrics based on email subject
• Relationship between emails sent and click rate
• Individual campaign performance metrics

• Filter on date and other dimensions

Sample Questions Answered
• What is our email campaign volume and performance?
• Are there any subjects that are performing better or worse than others?
• What can we learn from the most successful campaigns in the past to apply to others in the future?

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