Primary Blog/Use Case/Analytics Explainer - Taproom Traffic

Analytics Explainer - Taproom Traffic

Intro / Purpose
• We need a dashboard to better understand our Taproom Traffic
• Need to be able to see traffic based on different calendar dimensions (month, day, hour)

Data Used
• Datasource: Sales Transactions
• Key Fields: Date, Transactions

• Summary of total transactions and broken down by busiest month, weekday, and calendar day
• Breakdown of traffic by hour and weekday
• Transactions for each calendar day

• Filter on year

Sample Questions Answered
• What are our traffic patterns in different periods of time?
• What are the busiest and slowest months, weekdays, and hours?
• How can we use previous traffic info to better plan for the future and staff accordingly?

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