Primary Blog/Use Case/Analytics Explainer - Website Traffic

Analytics Explainer - Website Traffic

Intro / Purpose
• We need a dashboard to better understand traffic to our website
• Need to be able to break down by page people are accessing, how they are getting there, and what device they are using to view our site
• Important to show detail for a specific timeframe but also understand long term trends

Data Used
• Datasource: Google Analytics
• Key Fields: Date, Page, Source, Device, Sessions, Duration, Load Time, Bounce

• Total metrics for website traffic
• Total visits trend over time
• Metrics by page, source, and device with trends

• Filter on date and other dimensions

Sample Questions Answered
• What is our overall website traffic? Is it going up or down?
• What pages are people accessing the most and spending time on? How are they performing?
• What source sites are leading people to our website? What type of device are they using to view?

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