Primary Blog/Use Case/Analytics Explainer - ZIP Code Demographics

Analytics Explainer - ZIP Code Demographics

Intro / Purpose
• We need a dashboard to better understand customer demographics in our target markets
• Need to be able to break down by population, income, education, and age demographics
• Important to show specific zip code locales

Data Used
• Datasource: ZIP Code Demographics
• Key Fields: ZIP, City, Population, Education, Income, Age

• Map that shows each demographic by ZIP code
• Ranking of each demographic by ZIP code

• Filter on ZIP code, part of State

Sample Questions Answered
• What are the demographics of the ZIP codes in our target markets?
• What ZIP codes should have the biggest opportunity?
• Where should we spend the majority of our efforts?

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