“We used to rely on gut feeling and spreadsheets for our sales insights, but it turns out, we were only scratching the surface. Now, with these new capabilities, we have a complete, effortless, and engaging view of a region’s sales landscape.”
Building upon our earlier overview of customer demand using VIP data (link at bottom), let's now zoom in for a close-up!
Introducing our in-depth, locale-specific dashboard - all based on standard VIP/iDig reporting, making it incredibly easy to update.
In this quick demo, focusing on San Diego County, you will see that our dashboard unveils a wealth of information at your fingertips:
- Detailed data by City, Zip, Chain, Class of Trade, and Account
- Total sales volume, in dollars or cases
- Comparative volume changes from previous periods
- Proportion of total sales per account
- Time-based sales trends
- In-depth specifics on individual accounts
And this isn’t just a static dashboard of info, our interactive features allow you to:
- Adjust time periods for tailored insights
- Filter by City, Zip, Chain, Class of Trade, or Beer Family
- Switch between Sales $ and Cases views with ease
With just a few clicks, you can get a bird's-eye view of regional performance and then drill down to discover which accounts are thriving or may need a boost.
Pretty cool capabilities, right? And it's all powered by a standard iDIG report, meaning it's updated with virtually zero effort.
Curious about what this could reveal for your brewery? If you want to see your data come alive in a dashboard like this, let's chat! Drop me a message, and we could be uncovering insights for you almost immediately.
Thanks for viewing!
I created this content hub to offer insights on all things analytics but primarily focused on:
Use Cases
Analytics Best Practices
Tableau Training
Central Coast Analytics Info/Approach
I'd love to hear any feedback you have on these blog posts or if you have suggestions about future topics!
My email is: jeremy@centralcoast-analytics.com