Brewery Analytics Examples
Gain Data-Driven Insights to Take Meaningful Actions!
Below you will experience four purpose-built examples of brewery analytics; each will provide different levels of insights into your business. They use real (but slightly modified) data from Taproom and Wholesale transactions systems (Square and Quickbooks respectively, but these would interact just as well with data from any other systems), so you can envision how they would work for your brewery.
Please view the video on each for a deeper understanding.
- Demand Performance: Quickly see how key demand metrics are performing compared to prior periods and get high level insights to Beers and Customers
- Beer Insights: visibility to demand trends and performance, see who is buying, and the relationship between revenue and cost
- Customer Insights: complete understanding of customer performance, what are they buying, how they relate to their peers
- Taproom Insights: visibility to taproom performance, beers/customer/employee trends, what has been on tap and overlap of styles
Demand Performance
How are we performing across our business, anything that needs to be looked at further?
High level and insightful analytics to overall demand for brewery using combined taproom and wholesale data.
Use this to see business performance across periods and what segments are doing well or need more focus
Quickly find opportunities to take advantage of or risks to mitigate
Beer Insights
What do we sell, how doe we sell it, who is buying it, and how much money are we making on each beer?
Detailed performance analytics for flagship and individual beers.
Use this to understand performance of each beer and deep dive metrics to find actionable insights.
Customer Insights
Who buys our beer, what are they buying, how profitable are we when we sell to them?
High-level overview of different customer segments and detailed performance analytics for individual customers.
Use this to understand all the customers we sell to and deep-dive individual customers to gain actionable insights
Taproom Insights
What are we selling in the taproom, what are the recent trends, how is our coverage by beer style?
Understand previous day and recent demand trends in taproom and see how our tap coverage has been over time.
Use this to understand taproom how the taproom is operating and how we have done with the various beers on tap.
