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Brewery Analytics
Check out these examples of insightful analytics content
Step 1: View this video for a quick introduction to brewery analytics and subsequent content
Step 2: Browse examples below and imagine how your team would use them
Step 3: See how a modern analytics platform will enhance data-driven decision making for your team
Distribution Performance Content
See dashboards related to distribution customer & beer demand
Distribution Summary
Data: Distributor Data / VIP
Topics: Overview of sales volume and performance across different segments.
Main Insights: Understand high level overview and quickly drill in to different aspects.
County Sales
Data: Distributor Data / VIP
Topics: Comparing sales into a county to the population in each county.
Main Insights: See areas that are doing well and where there is opportunity to sell more.
Region Deep Dive
Data: Distributor Data / VIP
Topics: Account level detail on sales volume and performance across different segments.
Main Insights: Deep dive individual accounts and attributes to find actionable insights.
Growth vs Profit
Data: Distributor Data / VIP
Topics: Comparing sales growth to sales per case for different segments.
Main Insights: Understand what aspects are doing well and highlight areas of concern for further action.
Market Share
Data: Distributor Data / VIP
Topics: Account level ‘Did Buy’ vs ‘Can Buy’ comparison for an individual market.
Main Insights: Understand market share by different segments and target areas of focus.
Customer Segmentation
Data: Distributor Data / VIP
Topics: Categorize full customer population into different segments based on different attributes.
Main Insights: Understand how different groups of customers are performing and highlight areas of focus.
Taproom Insights
See dashboards related to Taproom customer & beer demand
Location Summary
Data: POS System
Topics: Individual location performance including category detail, trending, and outlier identification.
Main Insights: Location 'health check' and identification of actions based on recent trends.
Taproom Calendar
Data: POS System
Topics: Calendar view of demand including which months, days, and hours are the busiest.
Main Insights: Understand traffic patterns and staff accordingly.
Demand Summary
Data: POS System
Topics: Summary and performance across main product categories.
Main Insights: Monitor trends and performance across periods.
Beer Summary
Data: POS & Wholesale System
Topics: Beer category sales, margin, barrels with trending and performance info.
Main Insights: Quick understanding of beer category portfolio and ID any beers to deep dive.
Taproom Control Chart
Data: POS System
Topics: Display of food and beer sales by day over time, highlight outliers from the normal range
Main Insights: Deeper understanding of total demand and variability by day of week and ID outliers to dive into more
Draft Price Analysis
Data: POS System
Topics: Comparison of Taproom price by location, highlights trends and spread of pricing
Main Insights: Quickly understand how pricing is segmented for beer portfolio and how consistent it is
Daily Taproom Demand
Data: POS System
Topics: Recent Taproom demand including top selling beers, busiest hours, employees, and new or returning customers
Main Insights: Quickly see how recent taproom performance has been and ID unusual trends to action further.
Taproom Draft Density
Data: POS System
Topics: Draft sales by beer and day, highlighting total sales for each beer
Main Insights: Determine if we have any gaps of popular beers on tap or too many/few for a certain beer style
Upsell Tracker
Data: POS System
Topics: Segmentation of each order by what categories are on it; see volume and avg tab of each
Main Insights: Understand the potential for 'upsell' and track how frequently it is occurring
Price 'What If'
Data: POS & Wholesale System
Topics: Understand recent taproom pricing for a beer and test different scenarios to see changes to qty, ASP, and total sales $
Main Insights: Confidently model different pricing strategies to see what is most optimal based on assumptions
Combined Demand Content
See all dashboards related to combined POS and Wholesale Demand
Beer Deep Dive
Data: POS & Wholesale System
Topics: Combined demand performance for individual beer including trending, ranking, and comparisons to peer set.
Main Insights: Gain deep insight into a single beer to ID where we can take actions to improve,
Customer Deep Dive
Data: Wholesale System
Topics: Combined demand performance for individual customer including trending, ranking, and comparisons to peer set.
Main Insights: Gain deep insight into a single customer to ID where we can take actions to improve,
Customer Segmentation
Data: Wholesale System
Topics: Segmenting customers based on recent demand performance and other demographics
Main Insights: Deeper understanding of customer segmentation and ID customer groups to take further actions on.
Customer Ordering Pattern
Data: Wholesale System
Topics: Comparison of each customer normal ordering pattern to their most recent order to determine who is 'late'
Main Insights: Quickly understand which customers should be followed up with on status of their next order
Customer Margin Explorer
Data: Wholesale System
Topics: Interactive explorer to see how customers relate in terms of sales and margin
Main Insights: Deeper understanding of customer margin performance and ID areas of concern to action.
Customer Type Margin
Data: Wholesale System
Topics: Comparison of margin amongst different customer groups including trends and main customers
Main Insights: Understand how margin compares by customer type to ID areas of concern to action
Flagship Performance
Data: POS & Wholesale System
Topics: Combined demand for Flagship beers including comparisons of revenue and cost.
Main Insights: Understand how flagship beers relate and ID beers or actions to research further.
Customer Comparison
Data: Wholesale System
Topics: Demand performance for wholesale customer groups including trending and purchasing patterns.
Main Insights: Quick understanding of customer portfolio and ID individual customer or groups to deep dive
Financial Content
See all dashboards related to financial monitoring
Income Summary
Data: Financial System
Topics: Display high level P&L components to show performance over time and comparisons to prior periods
Main Insights: Understand income profile and ID areas of concern to dive into more
Open Invoices
Data: Invoicing System
Topics: Display of open invoices data to see future vs late and what customer have the largest balances.
Main Insights: Quickly understand which customers are behind on their payments that we should contact or not sell to in future
Balance Sheet Summary
Data: Financial System
Topics: Display high level balance sheet components to understand asset vs liability profile, displaying more detail on actionable categories
Main Insights: Understand balance sheet profile and ID areas of concern to dive into more
Taproom Hours vs Revenue
Data: Payroll and POS System
Topics: Comparison of revenue earned vs hours worked for Bar/Drinks and Kitchen functions
Main Insights: Quickly understand how 'efficient' our Bar and Kitchen functions are operating to ID and take needed actions to improve
Expense Summary
Data: Financial System
Topics: Display high level expense information including trending, comparison to sales, and performance to prior period
Main Insights: Monitor main expense categories and ID areas to deep dive to take further actions
Expense Detail
Data: Financial System
Topics: Display detailed expense information including trending, comparison to sales, and performance to prior period
Main Insights: Quickly understand expense categories that are not performing as expected and need attention
Marketing Content
See all dashboards related to marketing initiatives
Email Campaigns
Data: Email System
Topics: Display information on email campaign performance, trends, and detail on each campaign
Main Insights: Understand performance of our campaigns and take learnings from higher performers to improve future campaigns
Website Traffic
Data: Website Analytics
Topics: Display website traffic performance and trends including how people are navigating to the site and what device type is most common
Main Insights: Monitor website traffic to and ID what is getting the most and least traffic to make adjustments
Customer Survey
Data: Customer Survey
Topics: Sentiment analysis on customer survey information, including how each category scored and change from previous surveys
Main Insights: Understand customer feedback and ID area that should be improved to gain more loyal customers
Location Demographics
Data: ZIP Demographics
Topics: Display ZIP code demographic info for income, population, age, and education
Main Insights: Determine where target customer are located to set distribution, marketing, or location strategies
Operations Content
See all dashboards related to operations activities
Inventory Summary
Data: ERP Source
Topics: High level inventory summary and trend with detail by category, location, and top items
Main Insights: Understand inventory investment trends, ID anything that might be too high to take further action
Finished Beer Inventory
Data: ERP Source
Topics: Display finished beer inventory information including trending for kegs and cans and detail on highest selling beers
Main Insights: Monitor finished beer inventory situation to understand if under/over stocked and action accordingly
Transactions Summary
Data: ERP Source
Topics: High level transactions summary and trend by category including main items purchased, processed, or sold
Main Insights: Understand recent transactions trends and what you are buying, processing, or selling the most of
Finished Beer Transactions
Data: ERP Source
Topics: Display finished beer transactions information including trending for kegs and cans and detail on highest volume beers
Main Insights: Monitor finished beer transactions to see where we have been building or reducing recent inventory
Item Level Detail
Data: ERP Source
Topics: Inventory and Transactions information for a specific item
Main Insights: Understand all activity for an item to ID if anything stands out to lead to a future action
Human Resources Content
See all dashboards related to human resources information
Employee Survey
Data: Employee Survey
Topics: Employee sentiment analysis on different categories and comparisons to recent periods
Main Insights: Understand how current employees view their situation across critical categories to see what is going well and what needs work
Survey by Department
Data: Employee Survey
Topics: Employee sentiment analysis broken down by department to compare how each scores
Main Insights: Monitor how employees are viewing the business by department to see if anything stands out to action
Headcount Analysis
Data: Employee Headcount Source
Topics: Display headcount information including trends and how many are joining or leaving each department
Main Insights: Understand headcount trends and ID turnover issues in any departments that should be addressed
There is an unlimited amount of great analytics content that we can create and deploy to your team...
