Check out this Tap Into Knowledge presentation in partnership with the San Diego Brewers Guild, focused on how breweries can use local market data to drive smarter decisions. While we dive deep into San Diego as a case study, the strategies and takeaways are useful for breweries anywhere in the country.

We cover how to go beyond internal sales data and gut-feel by using neighborhood demographics, population trends, and competitive insights to sharpen product strategy, target distribution, and align taproom operations with local demand. You’ll also see a real-world case study and a live demo of the Brewery Market Map tool—designed to help breweries identify the right areas to focus on, reach the right customers, and grow more effectively in crowded markets.